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You Are Not for Everybody Wiki
I’m not for everybody. But I am still for somebody.
Ch 4 means chapter 4 (Understanding Marketing). Fw is Mayte Carvalho’s foreword and In the introduction.
Ideas
- You are not for everybody
- Rejection
- Brand foundation
- Branding as a first date
- The business of feeling
- Talent isn’t enough
- An audience that stays
- A narrative makes promises
- Religion as narrative
- Branding versus marketing
- The logo is not the brand
- Branding via association
- Values in association
- Digital immortality
- Intentionality
- The circle
- Concealing your intentions
- Wanting something from someone
- Characters in your brand
- Gray characters
- Master your craft
- How people behave
- The comparison loop
- The gift of silence
- When you are not in the room
- Criticism as a growth strategy
- The power of no
- Perfection is the enemy of connection
- Character over talent
- Healthy ego
- The chameleon
- Judgement as research
- The big illusion
- Respect versus acceptance
- Stay curious
J.D.’s stories
- The agent rejection letters
- The crucifixion drawing
- The cologne ad
- Keefe Tech
- Freelancing at fifteen
- Dunkin’ in Massachusetts
- The Immortal Crowns launch
- The print shop job
- The Brickell real estate job
- Writing the first book in secret
- The SoHo shrimp pasta
- The church musician
- The chairman offer
- Moving to America at twelve
- The shampoo bottle test
- The Whispers of the Fallen
- The spa brochure
- Ten years to an agent
- Walking off the stage