When writing fantasy, one must consider both logic and the impossible. Every good story is grounded in realism, with a touch of humanity. We care about the elf prince not because he’s otherworldly, but because of his broken heart. Fiction resonates and spreads like wildfire because it takes what’s familiar and places it in worlds that can never be. While it’s the idea of escape that draws us to stories, it’s the longing to feel human that keeps us connected.
We quickly disconnect from a story when the actions of the characters feel… well, fake. Promises are made to the audience, and they expect these promises to be fulfilled—whether to their joy or disapproval.
I started my marketing agency around the same time I released my first book. It didn’t take long to realize that building a brand required a similar narrative structure. Just as I spent time dissecting the characters in my stories, I found that the same process is necessary to fine-tune a brand’s narrative.
You Are Not for Everybody is my way of showing others how this can be achieved. A brand transforms into a community when it not only delivers value to its audience but also when its story becomes something people want to be a part of.
For over a decade, I’ve been immersed in both worlds. Fantasy and realism have served as a constant muse. In my attempt to navigate both, I discovered that the process of fleshing out characters and forging an emotional connection with audiences is the same blueprint for expanding a brand.
I wanted to convey this in the simplest way possible, which is why I wrote this book. My hope is that readers will be equipped with the tools I wish I’d had in my toolbox when I started my own journey.
Comments